Episode 20

#20 Stop Fundraising and Build Your Technology: Yuli Ziv on Bootstrapping and Product Market Fit

Yuli Ziv was so passionate about her startup idea that she initially used her 401K to bootstrap it. Yuli is the Founder & CEO of Style Coalition, a first-to-market platform helping brands connect with top online lifestyle influencers. Yuli and Kelly talk about Style Coalition, being a bootstrapping solo founder, how being an immigrant inspired her to become an entrepreneur, and how you know you have product market fit when you are first to market!


HBR’s 10 Must Reads on Emotional Intelligence by Harvard Business Review, iBooks

RICHARD BRANSON: ‘Social justice is good for business’ by Rachel Butt, Business Insider

Shark judge Daymond John: What I learned from a $6M mistake by Christine Wang, CNBC

The Tim Ferriss Approach to Setting Goals: Rig the Game so You Win by Ryan Robinson, Entrepreneur

Additional Reading

The Economic Case for Welcoming Immigrant Entrepreneurs by Dane Stangler and Jason Wiens, Kauffman Foundation

Inside Israel’s Secret Startup Machine by Richard Behar, Forbes

Start-up Nation by Dan Senor & Saul Singer, iBooks

Funding a Start-up – How to Tap an IRA or 401(k) Wall Street Journal

What It’s Really Like To Pivot A Startup by Erik Larson, Fast Company

3 Characteristics Solo Founders Need to Succeed by Chris Heivly, Inc.

How to Hire Your First Employees While Running Your Startup by Aja Frost, SitePoint

10 Ways Competition Can Improve Your Business by Firas Kittaneh, Entrepreneur

Guest bios & transcripts are available on www.broadmic.com.



YULI ZIV - Yuli Ziv is one of the pioneers of influencer marketing, who has a 15-year experience in the digital advertising industry across creative and technology fields. As the Founder & CEO, she has been leading Style Coalition from conception to a multi-million dollar enterprise partnering with some of world’s leading brands, including L'Oreal, Chanel, Dior and many more. As an industry authority, Yuli keynotes and moderates panels at numerous conferences and has been featured in major publications including: The New York Times, Financial Times, Women’s Wear Daily, Wall Street Journal and Forbes. She is an author of the Amazon bestseller Blogging Your Way To The Front Row and Season of Change: A Forecast of Digital Trends Set to Disrupt the Fashion Industry.

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